Official Showcase Application

Deadlines and information for 2021 Official Showcase applications are still being updated on this page. 

Si vous souhaitez de plus amples renseignements en français à l’appui de votre demande, contactez Treasa Levasseur, coordonnatrice des activités de sensibilisation –


May 1, 2020: Official Showcase applications open

July 15, 2020 5pm CT: Official Showcase applications close

September 2, 2020: All Official Showcase applicants notified

September 14, 2020: Official Showcase artists announced publicly

October 9, 2020: Official Showcase artists scheduled

Flor de Toloache performing an Official Showcase at Folk Alliance International's 2019 conference in Montreal
Photo by Shadow Scape Records


Membership is not required to submit an application. All selected artists and accompanying musicians are required to be registrants of the conference.

All non-USA artists must be legally able to enter the United States and are responsible for acquiring all necessary travel permits including visas when necessary.

INELIGIBLE: Artists who had an Official Showcase in 2019 and a second Official Showcase in 2020 are not eligible to apply in 2021. The only exception to this rule is for artists who are asked during the week of the conference to fill a last minute cancelation. They may still arrange Private Showcases in 2021 and are welcome to reapply for an Official Showcase for the 2022 conference. This policy ensures turnover and access to Official Showcases for our wide community of established and emerging artists.

Radius Clause

In order not to compete with Folk Alliance International Official Showcases, and to maximize the community and career impact of presenter and industry attendance on-site, artists selected for an Official Showcase or as Music Camp instructors are not permitted to perform concerts within a 24 kilometer (15 mile) radius of the conference hotel between the hours of 4pm – 3am, January 22-25, 2020.

  • This clause does not restrict Private Showcases at the conference, radio performances, media interviews, or in-store signings.
  • Off-site events (within the above conference dates/times/distance) cannot be promoted in any advance communication to the FAI delegate list or in any on-site branding, advertising, announcements, or activity.
  • Any use of the Folk Alliance International name or logo (in relation to an off-site event) must be approved in writing by FAI in advance of all events and promotion.

Official Showcase Application Fee

May 1, 2020 - May 31, 2020

FAI members $12.50, non-members $25

June 1, 2020 - July 15, 2020

FAI members $25, non-members $50

 Official Showcase application fees are non-refundable.

What You’ll Need to Complete the Application

  1. Credit card for application fee
  2. Contact information for the artist and all representation
  3. 50-word bio (3rd-person)
  4. Two different artist/band headshot photos (300dpi, color)
  5. Link to 1-2 audio files (note: the jury cannot review downloads, Dropbox or Google Drive files)
  6. Link to 1 video of a live performance of the proposed showcase format
  7. 2019/20 desired touring territory
  8. Link to highest profile media review received in the last 2 years
  9. Awards & recognition within the last 2 years
  10. Names/roles of all band members
  11. Stage plot (.pdf)

Download a sample application here. This printable copy of the online Official Showcase application is for preparation purposes only. FAI will only accept applications that are paid for and submitted online, NO MAIL-IN APPLICATIONS WILL BE ACCEPTED.

Click here to view the jury scoring criteria.


Call For Jurors

Each year a dedicated group of industry professionals reviews and score every Official Showcase application. There are three juries (one for the US, Canada, and International applicants. Each juror scores between 200 to 250 of the over 1000 applicants). This year FAI invites qualified members to apply to participate as jurors.

Juror Application


If accepted for a showcase, artists are required to post that they are an Official Showcase artist on social media using the FAI provided badge. This action is part of the artist’s contract.

Official Showcases are “festival style” performances, meaning that there are no sound checks and the lighting is set. The performances are 30 minutes long with a 15 minute change over. All performances take place in hotel ballrooms. There is no guaranteed use of in-ear-monitors.

Official Showcase performances are not open to the public. There are no public tickets or guest passes available. All attendees of the Official Showcases must be registered delegates of the conference.

Discounted Registration Fee for Official Showcase Applicants

Applicants are guaranteed a discounted conference registration rate regardless of Official Showcase award status.

Please note that these rates are only for the artists and not for the support team (manager, agent, publicist, etc.). Support team members must register using standard registration rates.

Discounted rates are available to artists from outside North America and Official Showcase acts of 6 or more. Contact FAI for special pricing.

After you complete the Official Showcase application, you will receive an email with a discount code to use when registering to receive the discounted applicant rate.

Registration prices for Official Showcase applicants

Discounted conference registration rates are available for members. Become a member of Folk Alliance International here.